Sensory Marketing PDF
by B. Hultén : Sensory Marketing
ISBN : #0230576575 | Date : 2009-05-21
PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing
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Sensory Marketing by by B. Hultén
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